Healthcare marketing consultants & services

At Best Friend Jack, we’re not your typical healthcare marketing consultants. We bring big agency expertise and a passion for health-tech innovation to transform high-potential startups into category leaders.

Our approach? Collaborative, honest, and relentlessly results-driven. Just like a best friend, we’ve got your back and tell it like it is, helping you navigate the complexities of health-tech marketing with clarity and confidence.

Ready to elevate your health-tech brand?

Let’s Talk

What our clients say:

“BFJ’s health-tech expertise is unmatched in the agency world, and they’ve become my go-to for strategic messaging, branding, and content—translating a highly complex offering into compelling, strategic communication."

Alan Tam, CMO, Reveleer

"Lena and Reed’s dedication, creativity, and strategic insight were key in helping us push forward during a pivotal time. We highly recommend Best Friend Jack to any health-tech company looking to elevate their brand and marketing efforts.”

Kent Newman, VP of Marketing, Brightline

“Best Friend Jack helped us simplify our story and cut through all the jargon to make our value crystal clear to prospects. Getting them to that 'ah-ha' moment faster was key to accelerating our sales."

Dan Bongiolatti, SVP of Sales, Grayce

Our healthcare marketing services

As healthcare marketing consultants we specialize in creating authentic connections between health-tech innovators and their audiences through tailored services, including:

HEALTHCARE BRANDING

We collaborate closely with your team to simplify complex health-tech concepts into a compelling and approachable narrative.

  • Corporate and product positioning

  • Rebrands + brand refreshes

  • Website UX + design

  • Naming + logo design

  • Core message platforms

  • Launch advertising

HEALTHCARE CONTENT MARKETING

Every piece we create is a conversion powerhouse, designed to grow awareness, generate leads, and nurture prospects into loyal customers.

  • Sales enablement

  • Whitepapers

  • Webinars + conferences

  • Infographics

  • Case studies

  • Videos + Animations

FRACTIONAL CMO SERVICES

Get CMO-level expertise without the full-time cost. With nearly two decades of experience, we guide your marketing strategy to focus on what matters most.

  • Marketing + brand strategy

  • Establishing + reporting KPIs

  • Prioritization of initiatives + tactics

  • Mentoring + building internal teams

Why healthcare technology companies choose Best Friend Jack

MODERNIZING HEALTH-TECH BRANDS

Outdated visuals and industry jargon won’t cut it. We’ll help you adopt a fresh, consumer-focused approach to stand out in a competitive market.

CREATING CONTENT THAT COVERTS

Our content strategies turn clicks into loyal customers, driving leads, boosting awareness, and increasing ROI.

DRIVING CLEAR VALUE & RESULTS

We deliver Madison Avenue expertise with a boutique approach, ensuring every dollar spent drives measurable impact.

See how our marketing consulting has impacted the health-tech industry

Curious about the real-world impact of our services? Explore our case studies, showcasing how we’ve helped health-tech companies achieve their goals through transformative branding, engaging content, and strategic consulting.

View Case Studies

Frequently asked questions about healthcare marketing consulting

WHAT DO HEALTHCARE MARKETING CONSULTANTS DO?

We help health-tech brands stand out, create compelling content, and implement strategies that enhance results at every stage of the funnel.

WHY SHOULD I HIRE A HEALTHCARE MARKETING CONSULTANT?

Great healthcare relies on science—great brand marketing is an art. Best Friend Jack combines deep industry knowledge and experience with an uncompromising creative vision to make your brand unforgettable.

HOW CAN A HEALTHCARE MARKETING CONSULTANT HELP GROW MY BUSINESS

By crafting a unique brand identity that resonates with your best-fit customers, along with timely, strategic guidance, we’ll help you identify the high-value marketing activities to take your brand to the next level.

Contact Best Friend Jack to transform your healthcare marketing strategy

At Best Friend Jack, we’re not just healthcare marketing consultants—we’re your best friend in the business. Let’s make your ambitious growth goals a reality.

Ready to elevate your heatlh-tech brand?

Book A meeting