Your Friendly Health-Tech Marketing Blog

Unpacking the marketing fundamentals every health-tech brand needs to scale.

Brand Identity vs. Visual Identity: How They Impact Marketing
By
Reed Perkins
Brand identity vs visual identity
Healthcare Branding Strategies to Boost Lead Generation
By
Lena Cheng
Healthcare branding strategies
Why sales & marketing misalignment is costing you deals—and how to fix it
By
Lena Cheng
Marketing Management
5 Signs your health-tech company should consider rebranding
By
Reed Perkins
Brand Positioning
Why health-tech companies seeking growth can’t ignore brand marketing (Part I)
By
Lena Cheng
Why health-tech companies seeking growth can't afford to ignore brand marketing (Part II)
By
Lena Cheng
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